Tourism InteractivePrivacy policy

Privacy policy according to GDPR

Second revision, as of 01.09.2021

Privacy policy

Thank you very much for your interest in our company. Data protection is of a particularly high priority for the management of the Tourismus Interaktiv AG. It is generally possible to use the Tourismus Interaktiv AG website without providing any personal data. However, if an affected person wishes to make use of special services of our company via our website, it may be necessary to process personal data. If the processing of personal data is necessary and there is no legal basis for such processing, we generally obtain the consent of the affected person.

The processing of personal data, such as the name, address, e-mail address, or telephone number of an affected person shall always be in line with the General Data Protection Regulation (GDPR), and in accordance with the country-specific data protection regulations applicable to Tourismus Interaktiv AG. By means of this data protection declaration, our company would like to inform the public about the type, scope and purpose of the personal data we collect, use and process. Furthermore, affected people are informed of their rights by means of this privacy policy.

As the controller, Tourismus Interaktiv AG has implemented numerous technical and organizational measures to ensure the most complete protection of personal data processed through this website. Nevertheless, Internet-based data transmissions can always have security gaps, so that absolute protection cannot be guaranteed. For this reason, every affected person is free to transmit personal data to us by alternative means, for example by phone.

1. Definitions

The privacy policy of Tourismus Interaktiv AG is based on the terms used by the European legislator for the adoption of the General Data Protection Regulation (GDPR). Our privacy policy should be easy to read and understand for the public as well as for our customers and business partners. To ensure this, we would like to explain the terminology used in advance.

We use the following terms, among others, in this privacy policy:

a) personal data

Personal data means any information relating to an identified or identifiable natural person (hereinafter referred to as “affected person”). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

b) Affected person

An affected person is any identified or identifiable natural person whose personal data is processed by the controller responsible for the processing.

c) Processing

Processing is any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

d) Restriction of processing

Restriction of processing is the marking of stored personal data with the aim of restricting its future processing.

e) Profiling

Profiling means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location or movements.

f) Pseudonymization

Pseudonymization is the processing of personal data in such a manner that the personal data can no longer be attributed to a specific affected person without the use of additional information, provided that such additional information is kept separately and is subject to technical and organizational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.

g) Controller or person responsible for the processing

A controller or a person responsible for the processing is a natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data. Where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law.

h) Processor

A processor is a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.

i) Recipient

A Recipient is a natural or legal person, public authority, agency or another body, to which the personal data are disclosed, whether a third party or not. However, authorities that may receive personal data in the context of a specific investigation mandate under Union law or the law of the Member States are not considered recipients.

j) Third party

A third party is a natural or legal person, public authority, agency or body other than the affected person, controller, processor and persons who, under the direct authority of the controller or processor, are authorized to process personal data.

k) Consent

Consent is any freely given, specific, informed and unambiguous indication of the affected person’s wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.

2. Name and address of the controller

The controller within the meaning of the General Data Protection Regulation, other data protection laws applicable in the Member States of the European Union and other provisions of a data protection nature is the:

Tourismus Interaktiv AG
Kaiserbergstrasse 27
6330 Kufstein
Austria

Phone: +43537221939330
E-mail: info@tourismus-interaktiv.com
Website: www.tourismus-interaktiv.com

3. Collection of general data and information

The website of Tourismus Interaktiv AG collects a series of general data and information each time the website is accessed by a affected person or an automated system. This general data and information is stored in the server log files. The (1) browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system accesses our website (so-called referrer), (4) the sub-websites which are accessed via an accessing system on our website can be recorded, (5) the date and time of access to the website, (6) an internet protocol address (IP address), (7) the internet service provider of the accessing system and (8) other similar data and information used for security purposes in the event of attacks on our information technology systems.

When using these general data and information, Tourismus Interaktiv AG does not draw any conclusions about the affected person. Rather, this information is needed to (1) deliver the content of our website correctly, (2) optimize the content of our website as well as its advertisement, (3) ensure the long-term viability of our information technology systems and website technology, and (4) provide law enforcement authorities with the information necessary for criminal prosecution in case of a cyber-attack. Therefore, Tourismus Interaktiv AG analyzes anonymously collected data and information statistically, with the aim of increasing the data protection and data security of our enterprise, and to ensure an optimal level of protection for the personal data we process. The anonymous data of the server log files are stored separately from all personal data provided by a affected person.

4. Registration on our website

The affected person has the option of registering on the controller’s website by providing personal data. Which personal data is transmitted to the controller is determined by the respective input mask used for registration. The personal data entered by the affected person is collected and stored exclusively for internal use by the controller and for its own purposes. The controller may arrange for the transfer to one or more processors, such as a parcel service provider, who will also use the personal data exclusively for internal use attributable to the controller.

By registering on the controller’s website, the IP address assigned by the affected person’s Internet service provider (ISP), the date and time of registration are also stored. The storage of this data takes place against the background that this is the only way to prevent the misuse of our services and, if necessary, to enable the investigation of criminal offenses committed. In this respect, the storage of this data is necessary to safeguard the controller. This data will not be passed on to third parties unless there is a legal obligation to pass it on or it serves the purpose of criminal prosecution.

The registration of the affected person with voluntary provision of personal data serves the controller to offer the affected person content or services which, due to the nature of the matter, can only be offered to registered users. Registered persons are free to change the personal data provided during registration at any time or to have it completely deleted from the controller’s database.

The data controller shall provide any affected person with information on which personal data relating to the affected person is stored at any time upon request. Furthermore, the controller shall rectify or erase personal data at the request or indication of the affected person, insofar as this does not conflict with any statutory retention obligations. The entirety of the controller’s employees are available to the affected person as contact persons in this context.

5. Subscription to our newsletter

On the website of Tourismus Interaktiv AG, users are given the opportunity to subscribe to our enterprise’s newsletter. Which personal data is transmitted to the data controller when ordering the newsletter is determined by the input mask used for this purpose.

Tourismus Interaktiv AG informs its customers and business partners at regular intervals by means of a newsletter about company offers. Our company’s newsletter can only be received by the affected person if (1) the affected person has a valid e-mail address and (2) the affected person registers to receive the newsletter. For legal reasons, a confirmation email is sent to the email address entered by an affected person for the first time for the newsletter mailing using the double opt-in procedure. This confirmation email is used to check whether the owner of the email address as the affected person has authorized the receipt of the newsletter.

When registering for the newsletter, we also store the IP address assigned by the Internet service provider (ISP) of the computer system used by the affected person at the time of registration, as well as the date and time of registration. The collection of this data is necessary in order to be able to trace the (possible) misuse of an affected person’s e-mail address at a later date and therefore serves as legal protection for the controller.

The personal data collected when registering for the newsletter is used exclusively for sending our newsletter. Furthermore, subscribers to the newsletter may be informed by e-mail if this is necessary for the operation of the newsletter service or a registration in this regard, as could be the case in the event of changes to the newsletter offer or changes to the technical circumstances. The personal data collected as part of the newsletter service will not be passed on to third parties. The subscription to our newsletter can be canceled by the affected person at any time. The consent to the storage of personal data, which the affected person has given us for the newsletter dispatch, can be revoked at any time. There is a corresponding link in every newsletter for the purpose of revoking consent. It is also possible to unsubscribe from the newsletter at any time directly on the controller’s website or to inform the controller of this in another way.

6. Newsletter tracking

The newsletters of Tourismus Interaktiv AG contain so-called tracking pixels. A tracking pixel is a miniature graphic that is embedded in e-mails that are sent in HTML format to enable log file recording and log file analysis. This allows a statistical evaluation of the success or failure of online marketing campaigns to be carried out. Based on the embedded tracking pixel, the Tourismus Interaktiv AG may see if and when an e-mail was opened by a affected person, and which links in the e-mail were called up by affected people.

Such personal data collected via the tracking pixels contained in the newsletters are stored and evaluated by the data controller in order to optimize the newsletter dispatch and to adapt the content of future newsletters even better to the interests of the affected person. This personal data is not passed on to third parties. Affected people are entitled at any time to revoke the separate declaration of consent given in this regard via the double opt-in procedure. After a revocation, this personal data will be deleted by the controller. Tourismus Interaktiv AG automatically regards a withdrawal from the receipt of the newsletter as a revocation.

7. Contact via website

The website of Tourismus Interaktiv AG contains information that enables a quick electronic contact to our enterprise, as well as direct communication with us, which also includes a general address of the so-called electronic mail (e-mail address). If an affected person contacts the controller by email or via a contact form, the personal data transmitted by the affected person is automatically stored. Such personal data transmitted on a voluntary basis by an affected person to the data controller are stored for the purposes of processing or contacting the affected person. This personal data will not be passed on to third parties.

8. Subscription to comments in the blog on the website

The comments made in the Tourismus Interaktiv AG blog can be subscribed to by third parties. In particular, it is possible for a commentator to subscribe to the comments following his or her comment on a particular blog post.

If an affected person chooses the option to subscribe to comments, the data controller sends an automatic confirmation email to check in the double opt-in procedure whether the owner of the specified email address has actually opted for this option. The option to subscribe to comments can be canceled at any time.

9. Routine deletion and blocking of personal data

The controller shall process and store the personal data of the affected person only for the period necessary to achieve the purpose of storage, or as far as this is granted by the European legislator or other legislators in laws or regulations to which the controller is subject to.

If the storage purpose no longer applies or if a storage period prescribed by the European legislator or another competent legislator expires, the personal data will be routinely blocked or deleted in accordance with the statutory provisions.

10. Rights of the affected person

a) Right to confirmation

Each affected person shall have the right granted by the European legislator to obtain from the controller the confirmation as to whether or not personal data concerning him or her are being processed. If a affected person wishes to avail themself of this right of confirmation, he or she may, at any time, contact any employee of the controller.

b) Right to information

Any person affected by the processing of personal data has the right granted by the European legislator of directives and regulations to obtain from the controller free information about the personal data stored about him/her and a copy of this information at any time. Furthermore, the European legislator has granted the affected person access to the following information:

• the purposes of processing
• the categories of personal data that are processed
• the recipients or categories of recipients to whom the personal data have been or will be disclosed, in particular recipients in third countries or international organizations
• where possible, the envisaged period for which the personal data will be stored, or, if not possible, the criteria used to determine that period
• the existence of the right to request from the controller rectification or erasure of personal data or restriction of processing of personal data concerning the affected person or to object to such processing
• the existence of a right to lodge a complaint with a supervisory authority
• if the personal data is not collected from the affected person: All available information about the origin of the data
• the existence of automated decision-making, including profiling, referred to in Article 22(1) and (4) GDPR and, at least in those cases, meaningful information about the logic involved, as well as the significance and the envisaged consequences of such processing for the affected person.

Furthermore, the affected person has a right to information as to whether personal data has been transferred to a third country or to an international organization. If this is the case, the affected person also has the right to obtain information about the appropriate safeguards in connection with the transfer.

If a affected person wishes to avail himself of this right of access, he or she may, at any time, contact any employee of the controller.

c) Right to rectification

Any person affected by the processing of personal data has the right granted by the European legislator of directives and regulations to demand the immediate correction of incorrect personal data concerning them. Furthermore, the affected person has the right to request the completion of incomplete personal data, including by means of a supplementary declaration, taking into account the purposes of the processing.

If a affected person wishes to exercise this right to rectification, he or she may, at any time, contact any employee of the controller.

d) Right to erasure (right to be forgotten)

Each affected person shall have the right granted by the European legislator to obtain from the controller the erasure of personal data concerning him or her without undue delay, and the controller shall have the obligation to erase personal data without undue delay where one of the following grounds applies, as long as the processing is not necessary

• The personal data were collected or otherwise processed for purposes for which they are no longer necessary.
• The affected person withdraws consent on which the processing is based according to Art. 6 para. 1 letter a GDPR or Art. 9 para. 2 (a) GDPR and there is no other legal basis for the processing.
• The affected person shall, in accordance with Art. 21 para. 1 GDPR and there are no overriding legitimate grounds for the processing, or the affected person objects to the processing pursuant to Art. 21 (1) GDPR. 2 GDPR to object to the processing.
• The personal data was processed unlawfully.
• The deletion of personal data is necessary to fulfill a legal obligation under Union law or the law of the Member States to which the controller is subject.
• The personal data have been collected in relation to the offer of information society services referred to in Art. 8 para. 1 GDPR collected.

If one of the aforementioned reasons applies, and a affected person wishes to request the erasure of personal data stored by Tourismus Interaktiv AG, he or she may, at any time, contact any employee of the controller. An employee of Tourismus Interaktiv AG shall promptly ensure that the erasure request is complied with immediately.

If the personal data have been made public by Tourismus Interaktiv AG and our company is responsible pursuant to Art. 17 para. Where Tourismus Interaktiv AG has made the personal data public and is obliged pursuant to Article 1 GDPR to erase the personal data, Tourismus Interaktiv AG, taking account of available technology and the cost of implementation, shall take reasonable steps, including technical measures, to inform other controllers processing the personal data that the affected person has requested erasure by such controllers of any links to, or copy or replication of, those personal data, as far as processing is not required. An employees of Tourismus Interaktiv AG will arrange the necessary measures in individual cases.

e) Right to restriction of processing

Each affected person shall have the right granted by the European legislator to obtain from the controller restriction of processing where one of the following applies:

• The accuracy of the personal data is contested by the affected person, for a period enabling the controller to verify the accuracy of the personal data.
• The processing is unlawful and the affected person opposes the erasure of the personal data and requests the restriction of their use instead.
• The controller no longer needs the personal data for the purposes of the processing, but they are required by the affected person for the establishment, exercise or defense of legal claims.
• The affected person has objected to processing pursuant to Art. Art. 21 para. 1 GDPR and it is not yet clear whether the legitimate grounds of the controller override those of the affected person.

If one of the aforementioned conditions is met, and a affected person wishes to request the restriction of the processing of personal data stored by Tourismus Interaktiv AG, he or she may at any time contact any employee of the controller. The employee of Tourismus Interaktiv AG will arrange for the processing to be restricted.

f) Right to data portability

Each affected person shall have the right granted by the European legislator to receive the personal data concerning him or her, which he or she has provided to a controller, in a structured, commonly used and machine-readable format. You also have the right to transmit this data to another controller without hindrance from the controller to which the personal data has been provided, where the processing is based on consent pursuant to Art. 6 (1) GDPR. 1 letter a GDPR or Art. 9 para. 2 letter a DS-GVO or on a contract pursuant to Art. 6 para. 1 (b) GDPR and the processing is carried out by automated means, unless the processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.

Furthermore, in exercising his or her right to data portability pursuant to Art. 20 para. 1 GDPR, the affected person shall have the right to have the personal data transmitted directly from one controller to another, where technically feasible and when doing so does not adversely affect the rights and freedoms of others.

In order to assert the right to data portability, the affected person may at any time contact any employee of the Tourismus Interaktiv AG.

g) Right to object

Each affected person shall have the right granted by the European legislator to object, on grounds relating to his or her particular situation, at any time, to processing of personal data concerning him or her, which is based on Article 6(1) of the GDPR, including profiling based on those provisions. 1(e) or (f) of the GDPR to object. This also applies to profiling based on these provisions.

Tourismus Interaktiv AG shall no longer process the personal data in the event of the objection, unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the affected person, or for the establishment, exercise or defense of legal claims.

If Tourismus Interaktiv AG processes personal data for direct marketing purposes, the affected person shall have the right to object at any time to processing of personal data concerning him or her for such marketing. This also applies to profiling insofar as it is associated with such direct advertising. If the affected person objects to the Tourismus Interaktiv AG to the processing for direct marketing purposes, the Tourismus Interaktiv AG will no longer process the personal data for these purposes.

In addition, the affected person has the right, on grounds relating to his or her particular situation, to object to processing of personal data concerning him or her by the Tourismus Interaktiv AG for scientific or historical research purposes, or for statistical purposes pursuant to Article 89(1) of the GDPR. 1 GDPR, unless such processing is necessary for the performance of a task carried out for reasons of public interest.

In order to exercise the right to object, the affected person may contact any employee of Tourismus Interaktiv AG. The affected person is also free, in the context of the use of information society services and notwithstanding Directive 2002/58/EC, to exercise his or her right to object by automated means using technical specifications.

h) Automated decisions in individual cases including profiling

Each affected person shall have the right granted by the European legislator not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning him or her, or similarly significantly affects him or her, provided that the decision (1) is not necessary for the conclusion or performance of a contract between the affected person and the controller, or (2) is authorized by Union or Member State law to which the controller is subject and which also lays down suitable measures to safeguard the affected person’s rights and freedoms and legitimate interests, or (3) is based on the affected person’s explicit consent.

If the decision (1) is necessary for entering into, or the performance of, a contract between the affected person and a data controller, or (2) it is based on the affected person’s explicit consent, the Tourismus Interaktiv AG shall implement suitable measures to safeguard the affected person’s rights and freedoms and legitimate interests, at least the right to obtain human intervention on the part of the controller, to express his or her point of view and contest the decision.

If the affected person wishes to exercise the rights concerning automated individual decision-making, he or she may, at any time, contact any employee of the controller.

i) Right to withdraw consent under data protection law

Any person affected by the processing of personal data has the right granted by the European legislator of directives and regulations to revoke consent to the processing of personal data at any time.

If the affected person wishes to exercise the right to withdraw the consent, he or she may, at any time, contact any employee of the controller.

11. Data protection for applications and in the application process

The data controller collects and processes the personal data of applicants for the purpose of handling the application process. Processing can also be carried out electronically. This is particularly the case if an applicant submits relevant application documents to the controller by electronic means, for example by e-mail or via a web form on the website. If the controller concludes an employment contract with an applicant, the data transmitted will be stored for the purpose of processing the employment relationship in compliance with the statutory provisions. If the controller does not conclude an employment contract with the applicant, the application documents will be automatically deleted two months after notification of the rejection decision, unless deletion conflicts with any other legitimate interests of the controller. Other legitimate interest in this sense is, for example, a burden of proof in proceedings under the General Equal Treatment Act (AGG).

12. Data protection provisions about the application and use of Facebook

The data controller has integrated Facebook components on this website. Facebook is a social network.

A social network is a social meeting place operated on the Internet, an online community that generally enables users to communicate with each other and interact in virtual space. A social network can serve as a platform for the exchange of opinions and experiences or enable the Internet community to provide personal or company-related information. Among other things, Facebook allows users of the social network to create private profiles, upload photos and network via friend requests.

The operating company of Facebook is Facebook, Inc, 1 Hacker Way, Menlo Park, CA 94025, USA. If a affected person lives outside the USA or Canada, the controller for the processing of personal data is Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

With each call-up to one of the individual pages of this Internet site, which is operated by the controller and into which a Facebook component (Facebook plug-ins) was integrated, the web browser on the information technology system of the affected person is automatically prompted to download display of the corresponding Facebook component from Facebook through the Facebook component. A complete overview of all Facebook plug-ins can be found at https://developers.facebook.com/docs/plugins/?locale=en_EN. As part of this technical process, Facebook receives information about which specific subpage of our website is visited by the person concerned.

If the affected person is logged in to Facebook at the same time, Facebook recognizes which specific subpage of our website the affected person is visiting each time the affected person accesses our website and for the entire duration of the respective stay on our website. This information is collected by the Facebook component and assigned by Facebook to the respective Facebook account of the affected person. If the affected person clicks on one of the Facebook buttons integrated on our website, for example the “Like” button, or if the affected person makes a comment, Facebook assigns this information to the personal Facebook user account of the affected person and stores this personal data.

Facebook always receives information via the Facebook component that the affected person has visited our website if the affected person is logged in to Facebook at the same time as accessing our website; this occurs regardless of whether the affected person clicks on the Facebook component or not. If the affected person does not want this information to be transmitted to Facebook, they can prevent the transmission by logging out of their Facebook account before accessing our website.

The data policy published by Facebook, which is available at https://www.facebook.com/privacy/policy/, provides information about the collection, processing and use of personal data by Facebook. It also explains what settings options Facebook offers to protect the privacy of the affected person. Various applications are also available that make it possible to suppress data transmission to Facebook. Such applications can be used by the affected person to suppress data transmission to Facebook.

13. Data protection provisions about the application and use of functions of the Amazon partner program

As a participant in the Amazon Partner Program, the data controller has integrated Amazon components on this website. The Amazon components were designed by Amazon with the aim of directing customers to various Amazon Group websites, in particular Amazon.co.uk, Local.Amazon.co.uk, Amazon.de, BuyVIP.com, Amazon.fr, Amazon.it and Amazon.es, via advertisements. BuyVIP.com against payment of a commission. The controller can generate advertising revenue by using the Amazon components.

The operating company of these Amazon components is Amazon EU S.à.r.l, 5 Rue Plaetis, L-2338 Luxembourg, Luxembourg.

Amazon places a cookie on the affected person’s IT system. What cookies are has already been explained above. With each call-up to one of the individual pages of this Internet site, which is operated by the controller and on which an Amazon component was integrated, the Internet browser on the information technology system of the affected person is automatically prompted to submit data through the Amazon component for the purpose of online advertising and the settlement of commissions to Amazon. As part of this technical process, Amazon obtains knowledge of personal data that Amazon uses to trace the origin of orders received by Amazon and subsequently to enable commission billing. Among other things, Amazon can track that the affected person has clicked on a partner link on our website.

The affected person may, as stated above, prevent the setting of cookies through our website at any time by means of a corresponding setting of the Internet browser used and thus permanently deny the setting of cookies. Such an adjustment to the Internet browser used would also prevent Amazon from setting a cookie on the information technology system of the affected person. In addition, cookies already set by Amazon can be deleted at any time via an Internet browser or other software programs.

Further information and the applicable data protection provisions of Amazon may be retrieved under https://www.amazon.de/-/en/gp/help/customer/display.html?nodeId=GX7NJQ4ZB8MHFRNJ.

14. Data protection provisions about the application and use of Google AdSense

The controller has integrated Google AdSense on this website. Google AdSense is an online service that enables advertising to be placed on third-party websites. Google AdSense is based on an algorithm that selects the advertisements displayed on third-party sites to match the content of the respective third-party site. Google AdSense allows interest-based targeting of Internet users, which is implemented by generating individual user profiles.

The operating company of the Google AdSense component is Alphabet Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The purpose of the Google AdSense component is the integration of advertisements on our website. Google AdSense places a cookie on the affected person’s IT system. What cookies are has already been explained above. By setting the cookie, Alphabet Inc. enables us to analyze the use of our website. With each call-up to one of the individual pages of this Internet site, which is operated by the controller and on which a Google AdSense component was integrated, the Internet browser on the information technology system of the affected person is automatically prompted to submit data through the Google AdSense component for the purpose of online advertising and the settlement of commissions to Alphabet Inc. to transmit. As part of this technical procedure, Alphabet Inc. knowledge of personal data, such as the IP address of the affected person, which Alphabet Inc. serve, among other things, to trace the origin of visitors and clicks and subsequently enable commission settlements.

The affected person may, as stated above, prevent the setting of cookies through our website at any time by means of a corresponding setting of the Internet browser used and thus permanently deny the setting of cookies. Such a setting of the Internet browser used would also prevent Alphabet Inc. sets a cookie on the information technology system of the affected person. In addition, an Alphabet Inc. cookies that have already been set can be deleted at any time via the Internet browser or other software programs.

Google AdSense also uses so-called tracking pixels. A tracking pixel is a miniature graphic that is embedded in Internet pages to enable log file recording and log file analysis, which allows statistical evaluation to be carried out. Based on the embedded tracking pixel, the Alphabet Inc. recognize whether and when a website was opened by a affected person and which links were clicked on by the affected person. Tracking pixels are used, among other things, to evaluate the flow of visitors to a website.

Via Google AdSense, personal data and information, which also includes the IP address and is necessary for the collection and billing of the advertisements displayed, is transmitted to Alphabet Inc. to the United States of America. This personal data is stored and processed in the United States of America. Alphabet Inc. may pass on this personal data collected via the technical procedure to third parties.

Google AdSense is explained in more detail at this link https://adsense.google.com/intl/en_us/start/.

15. Data protection provisions about the application and use of Google Analytics (with anonymization function)

The controller has integrated the Google Analytics component (with anonymization function) on this website. Google Analytics is a web analytics service. Web analysis is the collection, compilation and evaluation of data about the behavior of visitors to websites. Among other things, a web analysis service collects data about the website from which a affected person came to a website (so-called referrer), which subpages of the website were accessed or how often and for how long a subpage was viewed. Web analysis is mainly used to optimize a website and for the cost-benefit analysis of Internet advertising.

The operating company of the Google Analytics component is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The data controller uses the addition “_gat._anonymizeIp” for web analysis via Google Analytics. By means of this addition, the IP address of the Internet connection of the person concerned is shortened and anonymized by Google if access to our Internet pages is from a member state of the European Union or from another state party to the Agreement on the European Economic Area.

The purpose of the Google Analytics component is to analyze the flow of visitors to our website. Google uses the data and information obtained, among other things, to evaluate the use of our website, to compile online reports for us which show the activities on our website and to provide further services in connection with the use of our website.

Google Analytics places a cookie on the affected person’s IT system. What cookies are has already been explained above. By setting the cookie, Google is enabled to analyze the use of our website. With each call-up to one of the individual pages of this Internet site, which is operated by the controller and on which a Google Analytics component was integrated, the Internet browser on the information technology system of the affected person is automatically prompted to submit data through the Google Analytics component for the purpose of online analysis to Google. As part of this technical process, Google obtains knowledge of personal data, such as the IP address of the affected person, which Google uses, among other things, to trace the origin of visitors and clicks and subsequently to enable commission settlements.

Cookies are used to store personal information, such as the access time, the location from which access was made and the frequency of visits to our website by the affected person. Each time you visit our website, this personal data, including the IP address of the Internet connection used by the affected person, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on this personal data collected via the technical process to third parties.

The affected person may, as stated above, prevent the setting of cookies through our website at any time by means of a corresponding setting of the Internet browser used and thus permanently deny the setting of cookies. Such an adjustment to the Internet browser used would also prevent Google from setting a cookie on the information technology system of the affected person. In addition, a cookie already set by Google Analytics can be deleted at any time via the Internet browser or other software programs.

Furthermore, the affected person has the option of objecting to and preventing the collection of data generated by Google Analytics relating to the use of this website and the processing of this data by Google. To do this, the affected person must download and install a browser add-on from the link https://tools.google.com/dlpage/gaoptout. This browser add-on informs Google Analytics via JavaScript that no data and information on website visits may be transmitted to Google Analytics. The installation of the browser add-on is considered an objection by Google. If the affected person’s IT system is deleted, formatted or reinstalled at a later date, the affected person must reinstall the browser add-on in order to deactivate Google Analytics. If the browser add-on is uninstalled or deactivated by the affected person or another person who is attributable to their sphere of control, it is possible to reinstall or reactivate the browser add-on.

Further information and the applicable data protection provisions of Google may be retrieved under https://policies.google.com/privacy?hl=en&gl=de and under https://marketingplatform.google.com/about/analytics/terms/us/. Google Analytics is explained in more detail at this link https://marketingplatform.google.com/intl/en_uk/about/.

16. Data protection provisions about the application and use of Google Remarketing

The controller has integrated Google Remarketing services on this website. Google Remarketing is a function of Google AdWords that enables a company to display advertising to Internet users who have previously visited the company’s website. The integration of Google Remarketing therefore allows a company to create user-related advertising and consequently to display advertisements relevant to the interests of the Internet user.

The operating company of the Google Remarketing services is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The purpose of Google Remarketing is to display interest-relevant advertising. Google Remarketing enables us to display advertisements via the Google advertising network or on other websites that are tailored to the individual needs and interests of Internet users.

Google Remarketing places a cookie on the affected person’s IT system. What cookies are has already been explained above. By setting the cookie, Google is able to recognize the visitor to our website when he or she subsequently accesses websites that are also members of the Google advertising network. Each time a website on which the Google Remarketing service has been integrated is accessed, the affected person’s internet browser automatically identifies itself to Google. As part of this technical process, Google obtains knowledge of personal data, such as the IP address or the surfing behavior of the user, which Google uses, among other things, to display interest-relevant advertising.

Cookies are used to store personal information, such as the websites visited by the affected person. Each time you visit our website, personal data, including the IP address of the Internet connection used by the affected person, is therefore transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on this personal data collected via the technical process to third parties.

The affected person may, as stated above, prevent the setting of cookies through our website at any time by means of a corresponding setting of the Internet browser used and thus permanently deny the setting of cookies. Such an adjustment to the Internet browser used would also prevent Google from setting a cookie on the information technology system of the affected person. In addition, a cookie already set by Google Analytics can be deleted at any time via the Internet browser or other software programs.

Furthermore, the affected person has the option of objecting to interest-based advertising by Google. To do this, the affected person must call up the link https://adssettings.google.com/anonymous?hl=en from each of the Internet browsers they use and make the desired settings there.

Further information and the applicable data protection provisions of Google may be retrieved under https://policies.google.com/privacy?hl=en&gl=en.

17. Data protection provisions about the application and use of Google AdWords

The controller has integrated Google AdWords on this website. Google AdWords is an Internet advertising service that allows advertisers to place ads both in Google’s search engine results and in the Google advertising network. Google AdWords enables an advertiser to define certain keywords in advance, by means of which an ad is only displayed in Google’s search engine results if the user uses the search engine to retrieve a keyword-relevant search result. In the Google advertising network, the ads are distributed to relevant websites using an automatic algorithm and taking into account the previously defined keywords.

The operating company of the Google AdWords services is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The purpose of Google AdWords is to advertise our website by displaying interest-relevant advertising on the websites of third-party companies and in the search engine results of the Google search engine and by displaying third-party advertising on our website.

If an affected person reaches our website via a Google ad, a so-called conversion cookie is placed on the affected person’s IT system by Google. What cookies are has already been explained above. A conversion cookie loses its validity after thirty days and is not used to identify the affected person. If the cookie has not yet expired, the conversion cookie is used to track whether certain sub-pages, such as the shopping cart from an online store system, have been accessed on our website. The conversion cookie enables both us and Google to track whether a affected person who reached our website via an AdWords ad generated a sale, i.e. completed or canceled a purchase.

The data and information collected through the use of the conversion cookie is used by Google to compile visit statistics for our website. These visit statistics are in turn used by us to determine the total number of users who were referred to us via AdWords ads, i.e. to determine the success or failure of the respective AdWords ad and to optimize our AdWords ads for the future. Neither our company nor other Google AdWords advertisers receive information from Google that could be used to identify the affected person.

The conversion cookie is used to store personal information, such as the websites visited by the affected person. Each time you visit our website, personal data, including the IP address of the Internet connection used by the affected person, is therefore transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on this personal data collected via the technical process to third parties.

The affected person may, as stated above, prevent the setting of cookies through our website at any time by means of a corresponding setting of the Internet browser used and thus permanently deny the setting of cookies. Such a setting of the Internet browser used would also prevent Google from placing a conversion cookie on the information technology system of the affected person. In addition, a cookie already set by Google AdWords can be deleted at any time via the Internet browser or other software programs.

Furthermore, the affected person has the option of objecting to interest-based advertising by Google. To do this, the affected person must call up the link https://adssettings.google.com/anonymous?hl=en from each of the Internet browsers they use and make the desired settings there.

Further information and the applicable data protection provisions of Google may be retrieved under https://policies.google.com/privacy?hl=en&gl=en.

18. Data protection provisions about the application and use of Instagram

The data controller has integrated components of the Instagram service on this website. Instagram is a service that qualifies as an audiovisual platform and allows users to share photos and videos and also redistribute such data on other social networks.

The operating company of the Instagram services is Instagram LLC, 1 Hacker Way, Building 14 First Floor, Menlo Park, CA, USA.

With each call-up to one of the individual pages of this Internet site, which is operated by the controller and on which an Instagram component (Insta button) was integrated, the Internet browser on the information technology system of the affected person is automatically prompted to the download of a display of the corresponding Instagram component of Instagram. As part of this technical process, Instagram receives information about which specific subpage of our website is visited by the person concerned.

If the affected person is logged in to Instagram at the same time, Instagram recognizes which specific subpage the affected person is visiting each time the affected person accesses our website and for the entire duration of the respective stay on our website. This information is collected by the Instagram component and assigned by Instagram to the respective Instagram account of the affected person. If the affected person clicks on one of the Instagram buttons integrated on our website, the data and information transmitted with it is assigned to the personal Instagram user account of the affected person and stored and processed by Instagram.

Instagram always receives information via the Instagram component that the affected person has visited our website if the affected person is logged in to Instagram at the same time as accessing our website; this takes place regardless of whether the affected person clicks on the Instagram component or not. If the affected person does not want this information to be transmitted to Instagram, they can prevent the transmission by logging out of their Instagram account before accessing our website.

Further information and the applicable data protection provisions of Instagram can be found at https://help.instagram.com/155833707900388?cms_id=155833707900388 and https://www.instagram.com/about/legal/privacy/.

19. Data protection provisions about the application and use of YouTube

The controller has integrated YouTube components on this website. YouTube is an Internet video portal that enables video publishers to post video clips free of charge and other users to view, rate and comment on them, also free of charge. YouTube allows the publication of all types of videos, which is why complete film and television programs as well as music videos, trailers or videos made by users themselves can be accessed via the Internet portal.

The operating company of YouTube is YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA. YouTube, LLC is a subsidiary of Google Inc, 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

Each time one of the individual pages of this website is accessed, which is operated by the controller and on which a YouTube component (YouTube video) has been integrated, the Internet browser on the information technology system of the affected person is automatically prompted by the respective YouTube component to download a representation of the corresponding YouTube component from YouTube. Further information on YouTube can be found at https://about.youtube/. As part of this technical process, YouTube and Google receive information about which specific sub-page of our website is visited by the affected person.

If the affected person is logged in to YouTube at the same time, YouTube recognizes which specific subpage of our website the affected person is visiting when a subpage containing a YouTube video is accessed. This information is collected by YouTube and Google and assigned to the respective YouTube account of the affected person.

YouTube and Google always receive information via the YouTube component that the affected person has visited our website if the affected person is logged in to YouTube at the same time as accessing our website; this takes place regardless of whether the affected person clicks on a YouTube video or not. If the affected person does not want this information to be transmitted to YouTube and Google, they can prevent the transmission by logging out of their YouTube account before accessing our website.

The data protection provisions published by YouTube, which can be accessed at https://policies.google.com/privacy?hl=en&gl=en, provide information about the collection, processing and use of personal data by YouTube and Google.

20. Data protection provisions about the application and use of DoubleClick

The controller has integrated components of DoubleClick by Google on this website. DoubleClick is a Google brand under which mainly special online marketing solutions are marketed to advertising agencies and publishers.

The operating company of DoubleClick by Google is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

DoubleClick by Google transmits data to the DoubleClick server with every impression as well as with clicks or other activities. Each of these data transfers triggers a cookie request to the affected person’s browser. If the browser accepts this request, DoubleClick places a cookie on the affected person’s IT system. What cookies are has already been explained above. The purpose of the cookie is to optimize and display advertising. The cookie is used, among other things, to place and display user-relevant advertising and to create reports on advertising campaigns or to improve them. The cookie is also used to avoid multiple displays of the same advertisement.

DoubleClick uses a cookie ID that is required for the technical process. The cookie ID is required, for example, to display an advertisement in a browser. DoubleClick can also use the cookie ID to record which advertisements have already been displayed in a browser in order to avoid duplication. The cookie ID also enables DoubleClick to record conversions. Conversions are recorded, for example, when a user has previously been shown a DoubleClick ad and subsequently makes a purchase on the advertiser’s website using the same Internet browser.

A DoubleClick cookie does not contain any personal data. However, a DoubleClick cookie may contain additional campaign identifiers. A campaign identifier is used to identify the campaigns with which the user has already been in contact.

With each call-up to one of the individual pages of this Internet site, which is operated by the controller and on which a DoubleClick component was integrated, the Internet browser on the information technology system of the affected person is automatically prompted to submit data through the DoubleClick component for the purpose of online advertising and the settlement of commissions to Google. As part of this technical process, Google obtains knowledge of data that Google also uses to create commission statements. Among other things, Google can track that the affected person has clicked on certain links on our website.

The affected person may, as stated above, prevent the setting of cookies through our website at any time by means of a corresponding setting of the Internet browser used and thus permanently deny the setting of cookies. Such an adjustment to the Internet browser used would also prevent Google from setting a cookie on the information technology system of the affected person. In addition, cookies already set by Google can be deleted at any time via an Internet browser or other software programs.

Further information and the applicable data protection provisions of DoubleClick by Google may be retrieved under https://policies.google.com/?hl=en.

21. Legal basis of the processing

Art. 6 I lit. a GDPR serves our company as the legal basis for processing operations for which we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract to which the affected person is party, as is the case, for example, when processing operations are necessary for the supply of goods or to provide any other service or consideration, the processing is based on Article 6 I lit. b GDPR. The same applies to such processing operations that are necessary to carry out pre-contractual measures, for example in cases of inquiries about our products or services. If our company is subject to a legal obligation which requires the processing of personal data, such as for the fulfillment of tax obligations, the processing is based on Art. 6 I lit. c GDPR. In rare cases, the processing of personal data may be necessary to protect the vital interests of the affected person or another natural person. This would be the case, for example, if a visitor were injured in our company and their name, age, health insurance details or other vital information would have to be passed on to a doctor, hospital or other third party. Then the processing would be based on Art. 6 I lit. d DS-GVO are based.
Ultimately, processing operations could be based on Art. 6 I lit. f DS-GVO are based. This legal basis is used for processing operations which are not covered by any of the aforementioned legal bases if processing is necessary for the purposes of the legitimate interests pursued by our company or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the affected person which require protection of personal data. We are permitted to carry out such processing operations in particular because they have been specifically mentioned by the European legislator. In this respect, it took the view that a legitimate interest could be assumed if the affected person is a customer of the controller (Recital 47 Sentence 2 GDPR).

22. Legitimate interests in the processing pursued by the controller or a third party

If the processing of personal data is based on Article 6 I lit. f GDPR, our legitimate interest is the performance of our business activities for the benefit of the well-being of all our employees and our shareholders.

23. Duration for which the personal data is stored

The criterion for the duration of the storage of personal data is the respective statutory retention period. After this period has expired, the corresponding data is routinely deleted, provided it is no longer required for the fulfillment or initiation of the contract.

24. Legal or contractual provisions for the provision of personal data; necessity for the conclusion of the contract; obligation of the affected person to provide the personal data; possible consequences of non-provision

We inform you that the provision of personal data is partly required by law (e.g. tax regulations) or can also result from contractual regulations (e.g. information on the contractual partner).
Sometimes it may be necessary for a contract to be concluded for a affected person to provide us with personal data that must subsequently be processed by us. For example, the affected person is obliged to provide us with personal data if our company concludes a contract with them. Failure to provide the personal data would mean that the contract with the affected person could not be concluded.
Before personal data is provided by the affected person, the affected person must contact one of our employees. Our employee clarifies to the affected person whether the provision of the personal data is required by law or contract or is necessary for the conclusion of the contract, whether there is an obligation to provide the personal data and the consequences of non-provision of the personal data.

25. Existence of automated decision-making

As a responsible company, we do not use automated decision-making or profiling.

This Privacy Policy has been generated by the Privacy Policy Generator of the DGD – Your DGD Deutsche Gesellschaft für Datenschutz AG, which is active as an external data protection officer that was developed in cooperation with the in Köln, Germany based IT and data protection lawyer Christian Solmecke.